Serena Estrella

  • Three Benefits of Providing Remote Workers With Health Insurance

    Three Benefits of Providing Remote Workers With Health Insurance

    These days, work is no longer confined to a traditional physical setting. Thanks to technology and the WFH set-up, we don’t have to move around or stay in one place to build our careers and businesses.  The COVID-19 pandemic was definitely a catalyst for the remote work industry. We can even argue that remote work…

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  • Six Benefits of Hiring a Lead Generation Specialist

    Six Benefits of Hiring a Lead Generation Specialist

    Sales is all about numbers. However, it’s not enough to just have thousands of followers on Facebook. The more important question is, how many of those leads can you convert into customers?  As a business owner, you will want to explore different ways to expand your reach. Thanks to  technology and the internet, it’s easier…

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  • Should You Be FB Friends With Your Remote Employees? Here Are the Pros and Cons

    Should You Be FB Friends With Your Remote Employees? Here Are the Pros and Cons

    We’ve always talked about the importance of maintaining good relationships with your employees. This means listening to their thoughts, being open to suggestions, and appreciating their contributions. Maintaining a good connection with your staff, after all, is key to high workplace satisfaction and low turnover. However, where do we draw the line when socialising at…

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  • What Are Lead Magnets and Which Ones Are Best For Growing Your Email List?

    What Are Lead Magnets and Which Ones Are Best For Growing Your Email List?

    Customers used to enjoy receiving email notifications from businesses. But with so many companies releasing email blasts, it got old. Quickly.  So, these days, some of those well-written emails end up in spam or trash folders – if the recipients haven’t unsubscribed to your newsletters, that is. Don’t get me wrong. Email marketing is still…

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  • Want To Celebrate Halloween With Your Remote Staff? Here Are Six Virtual Activities You Can Try

    Want To Celebrate Halloween With Your Remote Staff? Here Are Six Virtual Activities You Can Try

    And just like that, it’s almost Halloween! It’s creepy how fast time flies (and horrifying that there’s still no end in sight for this pandemic). However, that doesn’t mean we shouldn’t try and find joy where we can, such as through a virtual Halloween celebration.  Also, now that the year is almost over, it would…

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  • Six Remote Monitoring Software Options You’ll Find Useful

    Six Remote Monitoring Software Options You’ll Find Useful

    It’s been almost two years(!) since the covid-19 pandemic happened and with it, the ensuing lockdowns. While some businesses had to close, many organisations are fortunately still surviving – even thriving – thanks to technology, social media, and the remote workforce.  Having remote workers on your team certainly helps. Distributed teams get things done, even…

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  • October Is Breast Cancer Awareness Month: Here’s How You Can Promote It In A Remote Workplace

    October Is Breast Cancer Awareness Month: Here’s How You Can Promote It In A Remote Workplace

    Women have made significant contributions to the workplace. In Australia alone, for instance, we’ve got women-led companies like Canva recognised as one of the most valuable startups in the world.  Aside from business, women have also been making headway in politics, education, and science. Their work ethics and achievements have long proven that gender has…

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  • Employee Ghosting: What Is It and How Can I Prevent It?

    Employee Ghosting: What Is It and How Can I Prevent It?

    You’re probably familiar with the term “ghosting.” These days, the term describes an instance where someone you’re dating (or in a relationship with) just disappears. They just stop responding to messages, seemingly out of nowhere. It’s as if they vanish into thin air, like Casper. Apparently, this term is not exclusive to dating. Unfortunately, employers…

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  • Three Unique Ways to Show Appreciation for Remote Employees

    Three Unique Ways to Show Appreciation for Remote Employees

    A bit of gratitude and appreciation goes a long way. This is especially true when you’re managing organisations.  Running a company involves working with clients, customers, and team members every single day. And the pandemic has made it even more challenging to keep morale up. It’s not like you can pat your employees on the…

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