Business and Beyond
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Seven E-Commerce Platforms AU Entrepreneurs Can Use To Take Their Business Online
Who isn’t taking their business online these days? We all know just how big a role social media and e-commerce sites play in leveling the playing field and helping SME’s grow. Done right, a well-written post can reach thousands of people in just a matter of seconds. Conversely, you can have low sales even if…
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What Are Lead Magnets and Which Ones Are Best For Growing Your Email List?
Customers used to enjoy receiving email notifications from businesses. But with so many companies releasing email blasts, it got old. Quickly. So, these days, some of those well-written emails end up in spam or trash folders – if the recipients haven’t unsubscribed to your newsletters, that is. Don’t get me wrong. Email marketing is still…
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Four Ways to Manage Your Stress While Running a Business
Many people dream of owning and managing a business. I mean, who wouldn’t want to be your own boss and break free from the 9-5 routine? Or make money doing what you love most? And let’s not forget the financial freedom that tends to accompany entrepreneurial success. Yes, entrepreneurship can be very rewarding, and the…
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An Entrepreneur’s Guide to Preserving Mental Health During The Pandemic
Preserving one’s mental health has never been more important than ever. Especially now that the pandemic has made prolonged isolation the norm. Humans are social beings, and going for too long without interacting with others can really do a number on our mental health. Sure, remote work proved to be efficient in helping organisations stay…
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3 Important Questions to Ask Yourself When Hiring a Lead Generation Specialist
As you grow your business, you may find yourself drowning in lead generation work. You follow up multiple prospects and score and qualify a number of leads. Surely, you have a marketing team to help you, but they also have their own set of tasks. They need to work on marketing campaigns and branding efforts…
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Four Proven Business Benefits of Remote Work
We’ve been living with the COVID-19 virus for nearly two years now. To say that it has caused a major upheaval is an understatement. Businesses, for instance, have had to take their operations online. Organisations that managed to digitise their processes were able to survive the extended lockdowns the world over. However, we could also…
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The AU Entrepreneur’s Guide to Separating ‘Work’ From ‘Home’
Managing a remote team from the comfort of your home can be truly rewarding. For one, you get to continue running and growing your business without sacrificing quality time with your family. However, it also comes with significant challenges. I’m sure you’ve struggled with maintaining boundaries and preventing burnout while working from home. On top…
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Seven Strategies For More Effective Breaks (So You Can Come Back More Productive After)
Managing a firm is no easy feat. You probably work 80 hours a week – at least -just to ensure that operations run smoothly. While this sort of lifestyle can be productive, it’s also to overfatigue, stress, and anxiety (which can counteract all that productivity down the line). Sure, you want to do right by…
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Three Benefits Social Media Can Bring Your Business
The power of social media is undeniable. I’m sure you’ve read about brands going viral over a witty post or an organisation getting cancelledt over an insensitive tweet. These days, social media can indeed make or break a business. However, NOT being on social media is out of the question. If your business isn’t on…
