Category: Case Studies

Marketing, especially digital marketing, is essential to every business, with or without the COVID pandemic. No matter how good you think your products and services are, without proper introduction and promotion to the market, they will not convert to revenue. 

It is undeniable that the role of digital marketing has significantly increased in importance within the last two years due to the pandemic. Consumers were forced to make drastic lifestyle changes, which also changed their shopping and spending behaviours. In order to keep up with customer expectations, companies offering marketing services had to come up with better strategies.  

In Australia alone, the digital marketing landscape is developing quickly. Since 2018, digital marketing has represented more than 53% of the total Australian ad market, which was expected to rise in the next five years.

Come 2020, the total investment in digital advertising was at AUD 9.5 billion, a 2% increase from 2019.

Australia’s advertising spend will continue to grow into 2022 off the back of a positive growth experienced in 2021, albeit at moderate rates.

Major Challenges Faced by the Marketing Industry

Despite the predicted continuous growth of the marketing industry in Australia, it has long been plagued by challenges due to the changes in market behaviour and preferences and technological advancements over time.

Yes, solutions are provided here and there, but businesses are having a hard time keeping up and learning about each of them and choosing the best solution for specific problems.

Among the biggest challenges faced by the marketing industry include: 

1. Measuring Marketing Success

Return on investment (ROI) is a measure of marketing campaign success or progress. Knowing how well a marketing campaign is doing, especially if it is doing well based on ROI, gives you the confidence to make budget decisions to invest in more marketing programs and tools.

However, monitoring ROI is not as easy as it may seem. Sales reports do not reflect marketing effectiveness. The number of people who have read, let’s say, an article about your product or service does not automatically tell you how many of its readers purchased your products or subscribed to your services.

2. Managing Multiple Marketing Platforms

New content marketing channels continue to surface despite the pandemic, but the problem lies in producing enough demand for content. Marketing content is fighting for market attention with more and more platform options available for use to publish content, making it harder to increase traffic and leads.

Focus is another challenge. With more available platforms to use in publishing content, it is getting harder to know where to focus your efforts. Studies can be conducted, but time is of the essence. The more time spent on doing research, the more traffic and leads are lost. Without knowing where to put up content for business promotion, efforts go down the drain and desired results are not met. 

3. Upgrading Websites

Your website plays a huge role in attracting and converting leads. The content you put up on your website somehow influences the decision of potential leads to purchase your products or try your services. Therefore, it needs constant upgrades for faster and better performance in terms of SEO ranking.   

Upgrading a website is a laborious process because it requires you to constantly put up new content and optimise it and think of ways to improve its overall look and feel without drowning out your brand’s voice. With so much content online, it is challenging to come out on top of the marketing game. It is even harder without the right marketing team and tools and support from the management. 

4. Budgeting

Marketing campaigns require a budget, but with businesses trying to survive the pandemic, allocating budget for marketing efforts has become a huge deal. Even if you come up with an income-generating idea, you cannot put it to good use without financial support.

These days, marketers are left to do their best with minimal or even without financial support, which affects their ability to conduct marketing campaigns. In effect, less content is published. What’s worse is that it is published on less effective platforms.

5. Training Marketing Staff

Marketing concepts, tools, and technology continue to evolve, and training your team on how to effectively use them is becoming a greater challenge. However, if you want to scale your business, it is an investment worth making.

Time and budget are two of the main factors that make training such a challenge. Allocating more time and budget to training staff deprives other aspects of your business of much-needed resources. If you train your staff yourself, you have less time to do what you do best, that is, to run your business.

6. Targeting Audience

If you are aiming to gain more volume in your business, you should consider marketing internationally. However, going global requires effective audience targeting.

With a global audience in mind, there are more people to analyse and identifying buyer personas can take too long. Another challenge here is even though you have already determined your international audience, you still need to figure out the best ways to market your products and services as marketing internationally is a totally different game.

In addition, expanding internationally will require you to organise and optimise your website for different countries. Without enough resources, this can be a long and arduous process.

7. Applying Account-Based Marketing Strategy

In the past, marketing was done by the marketing team alone. However, the trend nowadays is a collaboration between the marketing and sales teams. This growth marketing strategy is called account-based marketing (ABM). The goal of ABM is to personalise the buying experience, which ironically, is the challenge of the strategy.

If you want to utilise an account-based marketing strategy, there isn’t a lot of software to choose from. However, if you choose to go manual, a lot of data gets lost in the process.

Currently, what you can do is to work out a process that works best for your business. You will be doing a lot of experimentation, and the process may lead to disappointing results.   

8. Attracting High-quality Talent

There is also higher demand for marketing talent due to the new opportunities presented by the pandemic. With more remote work opportunities offered nowadays, more marketing talent is available online.  

However, sourcing the right marketing talent can take weeks if not months, especially if you are looking for the best of the best. It is becoming a struggle to look for marketing talent that possesses the right balance between creative skills and technical skills. At the rate the demand for marketing talent is going, you are forced to make quick hiring decisions. As a result, you only get the next best thing–not exactly the one with the technical, creative, and business skills required of a successful digital marketer.

9. Keeping Up with Consumer Expectations

Let’s face it. COVID is still real.

Despite the ongoing vaccination efforts, we have not completely defeated the coronavirus, and this will continue to affect the marketing industry. Consumer expectations and behaviours have changed in the past couple of years and will continue to change even if the COVID pandemic finally ends.  

Businesses are trying to stay relevant by remaining flexible at the moment. However, constant fluctuations are making it harder to think of long-term marketing decisions. All they can do is to adapt to changes as they happen. 

10. Standing Out

With more and more businesses turning to digital marketing and producing online ads, it is getting harder to stand out. What’s even more challenging is coming up with more unique ideas to really make consumers notice their businesses.

The market is already saturated as it is, but with the pandemic, more people are starting their own businesses to try and survive. These businesses will continue to crowd the market, and this year, marketers will have to push themselves to the limit in order to come up with fresh and effective marketing strategies. 

The Remote Staff Solution

Fortunately, remote work is becoming an integral part of businesses all over the world. It has become easier to grow your team and scale your business with the help of more people coming from diverse backgrounds lending you their marketing genius.

One of the countries to which you can easily outsource marketing tasks is the Philippines. The country is home to professionals who can speak fluent English and are experienced in marketing. All you need is an agency that can help you find the right person for your business.

At Remote Staff, we help you gain a valuable team member who does not only support you in achieving your business goals, but also aims to contribute more to the success of your business.

Here are the most in-demand remote work roles within the marketing industry offered by Remote Staff and what they can do for you:   

Finance and Admin Specialist 

• monitors transactions
• monitors compliance
• oversees human resources, security, transportation, IT, communication, procurement, office space, and equipment
• safeguards the company’s assets 
• provides support in ensuring timely and effective implementation of activities
• performs accounting, budgeting, and reporting tasks
• oversees the quality of office administrative functions
• serves as financial management resource

Content Producer

• edits content for various platforms
• writes blogs, articles, product information, and other types of writing for websites
• researches topics prior to writing

Data Manager

• accesses, validates, and stores data needed for research and business operations
• develops and oversees data-orientated systems

Graphic Designer

• communicates ideas to gain the attention of consumers through images, words, or graphics
• creates design concepts using specialised graphic design software

Operations Coordinator

• coordinates business budget
• interacts with corporate personnel
• manages departments that runs a business
• plans purchases
• negotiates contracts

Web Designer and Developer

• maintains and updates existing websites
• does website design, layout, and coding
• responsible for the technical and graphical aspects of websites

PHP Developer

• supports front-end developers by integrating their work with the application
• develops and integrates plugins
• writes server-side web application logic
• develops back-end components
• connects the application with other web services

SEO Specialist

• inserts keywords into websites
• researches and analyses data to improve a website’s ranking on search engines
• finds the most popular and relevant keywords used in search engine queries

Digital Marketing Specialist

• evaluates the needs of the market
• researches about consumer trends and demands
• develops strategies used in marketing a company’s product or service online
• creates online promotions and emailing campaigns
• comes up with other ways of reaching customers via the Internet
• helps increase brand awareness
• promotes company products or services
• drives prospect conversions
• effectively communicates via different technology platforms
• initiates effective online marketing campaigns

Digital Ads Specialist

• places targeted consumer ads on digital platforms
• optimises strategies and implements ads for different markets
• conducts performance analyses of ads
• creates and coordinates advertising campaigns
• discusses goals and needs for advertising campaigns
• designs ads

What Our Numbers Are Saying

Aside from our list of in-demand roles, we have graphs that show the increasing interest and demand for remote work in the marketing industry. 

As you can see in the graph above, the marketing industry showed increasing interest in remote work from 2018 to 2021. 

In terms of placement, the marketing industry ranks third, along with the healthcare industry. Both industries made a total of 30 placements each in 2021.

Out of the 30 remote workers contracted by businesses in the marketing industry, 70% are part-timers. This shows that Filipino marketing professionals prefer to do part-time marketing work to do the kind of varied work they want. Thirty percent of the contractors are full-time workers, which means that remote work is not only a temporary fix. Businesses are making remote work a permanent business solution.  

As we face the hurdles of the pandemic, the accounting industry has been the backbone of every business. Knowing what’s happening with your finances and managing them well determines your survival during these challenging times. 

The accounting industry comprises mainly of the following services:

• Auditing services
• Tax agent services
• Accounting services
• Bookkeeping services

At the start of the pandemic, major players did measures for cost-cutting such as redundancies, hiring freezes, and wage cuts. But as new opportunities and demand arise, most of these cost-cutting measures were reversed.

Growth Opportunities Amidst COVID

The demand shifted because of the evolving needs during COVID. Firms are diversifying from traditional accounting services to offering tax consulting services, property advisory, and even cybersecurity consulting. 

With this, the Australian accounting industry’s 26.2 Billion market size is expected to grow by 1.2% this 2022. Market share comprises roughly 70% of small to medium-sized players. And 30% is accounted for the industry’s big four.

On the brighter outlook, the industry will experience continuous growth in the coming years amidst uncertain economic conditions. But as new opportunities arise, new challenges emerge. 

More Disclosure Requirements Due to Economic Impacts of COVID

Financial reports and statements are here to guide stakeholders in key financial decisions. And with the uncertainties of the pandemic, more disclosure requirements are mandatory for all Australian companies.

New estimates and allowances are required to account for financial market volatility, liquidity concerns, restructuring, government intervention, decreasing product demand, going concern issues, and more.

Some additional disclosures include separate line items for material expenses such as restructuring provisions, inventory spoilage, credit losses, impairment losses, and more. 

It also includes declaring impactful events after the end of the reporting period because COVID-related microeconomic and macroeconomic changes may happen rapidly or unexpectedly. Sometimes, waiting for another reporting period to disclose the effects is too late for the stakeholders.

The impact of these changes on the financial position and comprehensive income should be expressed to the stakeholders. It allows them to make sound financial decisions as timely as possible. 

Moving forward, accounting firms should take into account future changes like the aforementioned in the International Financial Reporting Standards (IFRS).

Requirements for Taxation Laws and Reliefs

With the economic downturn, the Australian Government provided tax relief to support businesses. Some are:

• Instant Asset Write-off
• Back Business Investment – Accelerated Depreciation
• Companies with substituted accounting periods

But not all companies can fully understand and comply to take advantage of it. And during these trying times, most should utilize all resources and remedies available.

Accounting firms are entrusted to be updated with these remedies and to put their utmost diligence to exhaust advantageous tax avoidance and reliefs for their clients.

Upskilling Additional Services Outside Traditional Accounting

With the uncertainties of the pandemic, it’s not enough to offer just traditional accounting. Upskilling is a must to provide additional services for the new demand. 

Skills such as financial forecasting, financial analysis, and cash flow projection equip practitioners for the economic risks today. Also, mastering the ever-changing tax laws like the ones listed in the previous section will provide much-needed guidance for their clients.

With this, accounting firms can offer more relevant services during these trying times.

Automation and AI

Accounting programs are getting sophisticated by the minute. What was once a job for a few staff can now be done by just a computer program. Jobs like collecting transactions and compelling bills to financial statements are now automated. 

And with machine learning and AI, who knows what else can be replaced?

With this, another challenge is IT literacy. Most AI can’t perform analytic and creative thinking towards solving a problem. That’s our edge.

Accounting practitioners should now have IT literacy to use this automation as a tool for their analysis instead of a threat. They should incorporate it with relevant skills to provide the best services possible.

Understanding Blockchain and Cryptocurrency

The emergence of new financial instruments poses new challenges for the accounting industry. And blockchain and cryptocurrency are on top of the list.

Blockchain is like an open-source ledger of transactions that hold records on multiple computers. It’s integrated with cryptocurrencies like Bitcoin, Ethereum, and others. 

All transactions are transparent, and no one can just “print” cryptocurrency without linking it to the blockchain. No government agency can directly dilute the value of the asset through minting. Although not a perfect hedge, even inflation won’t directly affect cryptocurrencies.

It makes cryptocurrency a secure medium for trade. The decentralized nature attracts companies that don’t want hefty transaction fees or foreign translation losses across countries. 

Also, with its finite nature bounded by its mathematical algorithm, it can be used as a long-term store of value for investing, similar to Gold. 

But the market is extremely volatile. Even one tweet from an influential person can create unfavourable or favourable price actions in just hours, especially for lesser stable cryptocurrencies. For example, a tweet by Elon Musk about Dogecoin (a cryptocurrency) increased its price by 20% overnight.

That’s why accounting practitioners should understand the concept and be updated with the treatment of cryptocurrency in their client’s comprehensive income and financial position.

Cybersecurity

With many companies transitioning to a hybrid remote workplace, computers are heavily utilized to transfer confidential data. 

Unscrupulous individuals may intercept these data to their advantage. Some hack into computers to infect and ask for a ransom. Some steal trade secrets for competitors. While others, just want to test their hacking abilities. 

Additional safeguards are also required when holding cryptocurrency because they may be secure by themselves but a simple phishing website can hack away your seed phrase access.

A company should have robust cybersecurity. Financial data and assets should be protected from these online risks.

Collection of Payment

With the pandemic, most businesses are one emergency away from being bankrupt. And this can affect even businesses running for decades already. One lockdown announcement or another containment rule can make or break even the strongest companies.

Collection of payment is now a major risk. And some receivables might take a while before turning into cash. Or worse, it might even turn into bad debts expenses. 

Marketing Strategies

With the increase in demand, there’s also a surge in competitors in the accounting industry. 

That’s why marketing strategies are another challenge for accounting firms. What can you offer that other companies can’t? One aspect is the skills of your staff and how updated you are in this field. But it doesn’t matter if it doesn’t reach your audience.

It’s not enough to just offer relevant services. Accounting firms should know how to entice their target market to avail of their services. And with the technical nature of accounting firms, most are challenged with creative marketing strategies to turn the tables around.

Hiring and Retaining Talented Employees

In the accounting practice, how talented your people are will determine how good your operations will be. After all, the main product is their services and skills. 

But then, accounting firms are notorious for high turnover rates. People experience burnout from long working hours and very tight deadlines, especially during reporting periods. 

Hiring and retaining talented employees remains one of the top challenges in the industry. And with the onset of the pandemic, most highly qualified prefer working-from-home.

Accounting firms clamour to hire the best and retain the brightest in their roster. And they need to offer compelling salary packages, incentives, and working setups to do so.  

Hiring Remote Staff as a Solution

At the start of the pandemic, most accounting firms build hybrid work arrangements to continue operating during the pandemic.

But as remote work became the new normal, most big players are seeing more value in this setup. The big four namely, Deloitte, EY, KPMG, and PwC are offering remote working arrangements even before the pandemic. 

And they are planning to extend this setup to most of their employees afterwards to retain top talents, not only in Australia but also around the world. That’s why most smaller Australian accounting firms are following suit. 

But not all accounting firms have the manpower or the expertise to recruit the best around the globe. That’s why a partner agency is a great solution for hiring Remote Staff.

Working with Remote Staff

Remote Staff accelerates business growth by helping entrepreneurs recruit and onboard skilled remote talent from the Philippines. With over a decade of experience, Remote Staff has successfully matched remote talents for accounting firms. 

From 2020 to 2021, leads from the accounting and finance industry increased by 235%. For the placements, 30.77% are full-time and 69.23% are part-time. By 2022, more and more are transitioning their current remote works from part-time to full-time as they see the sustainability of remote working.

Most hire the following roles for their firm.

Virtual Assistants

Business owners and managers should focus on tasks that bring the most value to the company. But you can’t ignore administrative tasks for long. What you can do is delegate these tasks to capable virtual assistants.

Virtual assistant jobs can range from appointment setting, scheduling, organizing files, research, and it can be extended to social media postings, real estate, and bookkeeping for specialized tasks. With this, you can free up time for the things you can do best.

Data Entry Specialist

With the higher demand for new accounting services, how do you handle all the information coming in? With the thousands of financial data available, not everyone has the time to collate everything. That’s where data entry specialists come in. 

Data entry specialists input information, verify its accuracy, correct invalid data, and manage data flow. Coupled with confidentiality, they handle sensitive information and present it in a digestible format.

Bookkeepers & Accountants

With accounting firms getting more clients, they hire additional bookkeepers and accountants to match the growing demand. Most accounting firms need additional manpower in:  

• Processing financial transactions
• Maintaining payroll systems
• Maintaining subsidiary accounts and ledgers
• Operating a computerised accounting system

Some might hire for seasonal demand, especially if the reporting dates are approaching. But most retain and train their Filipino talents as permanent employees to sustain the growth. 

Management and Organisation Analysts

On top of traditional accounting, more services are offered in these trying times. With more and more companies restructuring to keep up, management and organisation analysts are in-demand to do this job.

They study a company’s organisational structure and then assist them to solve organisational inefficiencies like redundancies, unnecessary procedures, and systems. In this way, accounting firms can maximize their resources and can offer advisory services with the same intent for their clients.

Financial Investment Advisers and Managers

Financial management is a crucial process in this pandemic. After all, cash is the lifeblood of all businesses. That’s why financial investment advisers and managers are in-demand for accounting firms.

Financial investment advisers and managers monitor the company’s assets to maintain a healthy balance sheet. Also, they assess available opportunities and allocate a percentage to invest in them.

It strengthens the accounting firm’s financial position, and you can also offer the same services for their clients as well.

Web Developers

Most accounting firms don’t have websites for the longest time. And the pandemic pushed them to create one for their business. With every company needing an online presence, web developers are in-demand to create eye-catching and easy-to-use websites for your clients. 

Moreover, for some that do have websites, it’s outdated for the needs of today. It’s not optimized or innovative enough to attract clients. Web developers apply modern UI/UX design coupled with SEO integration to reach more people through search engines.

Furthermore, robust cybersecurity practices are embedded on these websites to prevent unauthorized information leaks or website failure that will compromise operations. 

Digital Marketing Specialist

Improving your services is just one aspect. Another essential process is your marketing because even the top-notch services wouldn’t matter if it doesn’t resonate with your target audience. Hiring digital marketing specialists solves this problem.

Digital marketing specialists provide a systematic approach for a firm’s potential clients. They can utilize social media channels, Google ads, organic SEO, and more, depending on your needs. With the digital marketing strategies in place, you have a competitive advantage over the rest. 

Testimonials

As for the Filipinos, full-time remote workers are earning an average of 49,398 PHP and part-time workers at 26,133 PHP. Contrary to the stigma of lowballing Filipino remote workers, the rates are similar to managerial rates in Metro Manila, the central business district.

With this, Filipinos contracted with Remote Staff enjoy working from the comforts of their homes while earning similar or more than their office-based counterparts. Here’s a testimonial of our remote worker in the accounting and finance industry.

Are you looking for your own Remote Staff? View our roster of candidates for your talent needs. 

Focus on the things only you can do with the help of Remote Staff.

Introduction

Real estate is one of the most valuable assets you can own or trade. Just about anywhere in the world, the population increases while the amount of livable land remains the same. The rising demand thus guarantees the latter’s value going up over time. 

So, aside from owning stocks or selling goods, brokering the sale of and/or renting out properties can be a great way to make money. In Brisbane alone, the property market is projected to grow further this 2022, the ongoing pandemic notwithstanding. 

Australia has one of the world’s most urbanised populations. Majority of its citizens live in cities on the coast, which can be relatively expensive. However, this doesn’t stop locals (as well as other tourists and foreigners) from investing in real estate Down Under. 

According to the most recent numbers, more than half of Australians are homeowners. And as with other developed nations, the percentage of home ownership increases with age. By the time people reach their mid-30’s, half of them already own their own place. 

Right now, the median age of the Australian population is 37. This means that half of the population are more financially stable and are likely to be looking to buy their own homes, making them a good market for real estate businesses. 

While it’s true that prices of homes have increased in the last 10 years, the demand is now higher than ever as the country slowly but surely recovers from the pandemic. 2021 was definitely a bumper year for real estate sales, for instance, what with record-low interest rates on housing loans, continuing restrictions on people’s movements, remote work steadily going mainstream, and additional government financial support compelling many consumers to allocate more of their income for housing.

2022 will likely be another good year for the real estate industry.  The demand for residential real estate stabilised last year, but future lockdowns are no longer as big a threat with increased vaccination rates in the country. 

Challenges in the Industry

Vaccination rates are steadily rising throughout the country, but there’s no doubt that the COVID-19 pandemic will continue to disrupt the real estate industry regardless. Hence, its lasting impact is expected to ripple outwards for years to come. 

To date, there are at least five emerging challenges the industry will need to address or work around:

Weaker Demand Within the CBD Market 

Social distancing measures and border lockdowns forced people to stay at home. These days, it’s become increasingly normal for families to study and work remotely. Consequently, a significant percentage of the population has moved to the rural areas for lower living costs and better quality of life, among other things. 

With work and school becoming increasingly decentralised, Central Business Districts (CBD’s) face significant challenges in getting people to come back to the city. 

Hence, we can expect urbanisation and growth in the CBD sector to slow down in the foreseeable future. 

Distributed Property Demands 

Because of the pandemic, the Australian government offered various forms of financial support like lower interest rates and mortgage rates are now significantly lower. Conversely, the number of first-time buyers in the property market is currently higher as of this writing. 

This presents both an opportunity and a challenge as most buyers might be looking for residential properties outside CBD’s. It’s highly possible that there will be an increase in demand for properties in rural areas, thus driving property prices in these areas upwards. 

Instability of Property Prices

The end of the pandemic won’t guarantee price stability in the property market. The global economy still has a long way to go before recovery, and there’s still a lot of uncertainty and volatility where property valuations are concerned. 

Although the low-interest rates, favourable supply, and increasing demand has led to higher consumer confidence, lower income levels contribute to further disparity when it comes to home ownership. 

High Unemployment 

Speaking of lower income levels, the pandemic’s devastating effect on various businesses and livelihoods continues. Although the demand for real estate is increasing, this is largely due to government-backed initiatives. Hence, there’s no telling if the demand will prove sustainable once the incentives are lifted. 

Left unaddressed, the unemployment issues will inevitably affect most Australians’ ability to purchase or rent property. 

Uncertainty for Office Spaces

Remote work is clearly here to stay, so the demand for office spaces is likely to decrease. 

However, there’s also an opportunity for repurposed work spaces. With the rise of the hybrid working model, there will still be a need for company offices, but there will likely be a preference for those with proper ventilation. The need for social distancing in these offices could possibly offset the decreased demand for larger working spaces as well.

Co-working spaces could also replace the typical office, what with a good percentage of the population not having a good place to work at home due to factors like cohabiting with family, the lack of room, or numerous responsibilities that get in the way of productive work. 

Remote Staff as a Possible Solution

While the real estate industry will remain relevant and profitable, the challenges ahead indicate that unconventional solutions could benefit any company that wants to scale sustainably post-covid. 

As mentioned in the previous section, since the demand for office space is much lower these days, it doesn’t make sense for a leading real estate company to cling to a traditional workspace. 

And since remote work opens up the possibility of hiring the best talent from anywhere in the world, Australian dollars will go much further when outsourcing key administrative tasks, such as the following:

• Virtual Assistants
• Sales Consultants
• Graphic Designers
• Content Writers 
• Data Entry Experts 
• Social Media Managers 

With its vast pool of prequalified Filipino remote working talents, comprehensive skills development program for both clients and workers, and its uniquely-designed monitoring platform, Remote Staff can easily fill staffing requirements for both temporary and permanent arrangements in the real estate industry.

Need a more specific role? So long as it can be done remotely, Remote Staff can also seek out suitable candidates for it.

Tasks That Can Be Outsourced in the Real Estate Industry

• Virtual Assistants

  • organise virtual meetings and real estate-related webinars;
  • manage contact lists and organise managers’ calendars;
  • create and review client spreadsheets and keep online records;
  • conduct market research about the real estate industry and report results;
  • prepare presentations featuring properties and other assets; and
  • help other remote employees with their administrative queries.

• Sales Consultants

  • sell real estate properties and assets that the company offers;
  • maintain and grow a strong client base;
  • find new business opportunities and maintain a healthy pipeline for future real estate deals and investments;
  • respond to new and current client bases regarding concerns and service enquiries of new and upcoming properties

• Graphic Designers 

  • developing concepts, graphics and layouts for real estate promotions, company posters, social media promotions, and website banners;
  • determining size and arrangement of copy and illustrative material, as well as font style and size; 
  • preparing rough drafts of material based on the property design;
  • reviewing final layouts and suggesting improvements for future concepts;
  • liaising with other creative team members to ensure deadlines are met and that marketing materials are rendered in the highest quality.

• Content Writers 

  • conducting research on any real estate-related topic 
  • writing website descriptions of real estate properties;
  • creating blog posts about the latest trends, architectural styles, and real life client feedback and expectations; and
  • developing style guides or suggesting changes in website and social media content to ensure brand message is consistent and clear among all channels. 

• Data Entry Experts 

  • collecting and digitising previous data such as invoices, cancelled bills, client information, and financial statements;
  • maintaining a detailed and organised storage system of sold and rented property units to ensure data entries are complete and accurate; 
  • addressing data inconsistencies such as rental rates and property cost by working with administrative staff to verify or locate missing data;
  • attending to data queries and reporting any major data errors or inconsistencies to management; and 
  • adhering to best data management practises and maintaining a high standard of accuracy and efficiency.

• Social Media Manager

  • staying up to date with latest social media trends and hashtags to generate more interaction from followers, especially potential customers; 
  • working with copywriters and designers to ensure content is relevant, informative, and appealing;
  • measuring the success of every social media campaign and what can be done to further improve future engagements; 
  • monitoring SEO and user engagement and suggest content optimization to filter out the right audience; and 
  • communicating with real estate professionals as well as influencers via social media to create a strong network.

Remote Work in the Real Estate Industry: What Our Numbers Are Saying

Save for our client testimonials (more on that in the next section), we can’t really reveal much about our client’s remote operations and results (yet).

But the numbers we do have undoubtedly reveal that the demand for remote work in the real estate industry has been slowly but steadily growing over the years:

And when we break down the lead acquisition numbers from last year per industry further, we can see that the real estate industry is in the top five industries that have expressed either a need or an interest in remote work:

As for actual placements, the real estate industry places even higher. According to the chart below, the total number of actual placements in this industry last year was second only to that of the IT industry:

Lastly, far from a temporary fix that most people consider it to be, the remote positions in the real estate industry are actually quite permanent, judging by the proportion of full-time positions versus the part-time ones.

In the chart below, over 69.7% of our remote work placements in the real estate industry are full-time, even exceeding that of the IT industry’s by a very small margin:

Actual Client Testimonial

Michael Uspensky founded and runs a company called National Rental Inspections, which specialises in rental property inspections on behalf of real estate agencies and property management companies. They carry out about 40,000 property inspections annually, and have been Remote Staff clients for more than eight years.

Learn more about how Remote Staff’s rich pool of talented Filipino remote workers has helped his business grow over the years – along with his recommendations for making the most out of such an arrangement in the short video below:

Looking for the right people to get your company ready for the digital future? Call us today or schedule a call back to view our available candidates.