Serena Estrella

  • The Rise of Female Entrepreneurs Down Under

    The Rise of Female Entrepreneurs Down Under

    There are currently 7.9 billion people on the planet and women make up almost half of that number. However, despite the success of various women’s rights movements, the world has yet to achieve gender equality.  Women are natural multitaskers. How many of us balance our personal and professional lives amidst gender inequality and society’s unrealistic…

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  • Six AU Female Entrepreneurs Who Are Crushing It in 2022

    Six AU Female Entrepreneurs Who Are Crushing It in 2022

    We’ve still got quite a way to go when it comes to gender equality, but we also can’t deny that the opportunities available to women today are unprecedented. In Australia, at least, with a good vision, consistency and hard work, the future of female entrepreneurs couldn’t be brighter.  So, as International Women’s Day draws nearer,…

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  • Remote Staff Case Study: The AU Real Estate Industry

    Remote Staff Case Study: The AU Real Estate Industry

    Introduction Real estate is one of the most valuable assets you can own or trade. Just about anywhere in the world, the population increases while the amount of livable land remains the same. The rising demand thus guarantees the latter’s value going up over time.  So, aside from owning stocks or selling goods, brokering the…

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  • Five Reasons Why Introverts Make Successful Entrepreneurs

    Five Reasons Why Introverts Make Successful Entrepreneurs

    Introverts are often the unsung heroes in the workplace. They’re the reliable, hardworking, and self-motivated workers who get the job done quietly – whether you notice them or not.  But since we have this image of entrepreneurs as extroverted “life of the party” types, we tend to think of introverts as better suited for employment.…

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  • WFH Without a Routine Is Pure Chaos: Here Are Four Ways to Prevent It

    WFH Without a Routine Is Pure Chaos: Here Are Four Ways to Prevent It

    Remote work comes with a lot of freedom. You can do it from pretty much anywhere with an internet connection and so long as you finish your tasks on time, it doesn’t even matter what time you start or end.  Ironically, this can also be problematic. Many professionals often find that they could actually use…

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  • Six Practical Yet Effective LinkedIn Marketing Strategies for SME’s

    Six Practical Yet Effective LinkedIn Marketing Strategies for SME’s

    We’ve talked about how social media (i.e., Facebook, Twitter, and Instagram) can take your business to the next level. While we often think of Facebook or Instagram, there’s another platform you can use to reach or expand your target market.  Say, you’re running a Small or Mid-size Enterprise (SME) providing digital designs to other companies.…

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  • Four Simple Ways To Build Better Professional Relationships In 2022

    Four Simple Ways To Build Better Professional Relationships In 2022

    Being a great leader requires more than just technical skills. Having an MBA or an engineering degree may help you build a business, but they won’t exactly teach you how to be a good boss.  Leadership isn’t a one-time endeavour. As with other skills, you constantly need to improve and practice it. Starting with your…

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  • What’s The Difference Between Remote and Distributed Work?

    What’s The Difference Between Remote and Distributed Work?

    Remote work is quickly becoming mainstream, not least because many employees are loath to go back to the traditional workplace.  They’re not the only ones, clearly. Remote work has helped many companies stay afloat since it helped them cut overhead costs while maintaining or even boosting productivity.  While work as we know it has been…

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  • Six Surprising Ways a VA Can Help Get Your Podcast Actually Start Making Money

    Six Surprising Ways a VA Can Help Get Your Podcast Actually Start Making Money

    There’s a saying that goes, “Find something you love, and you’ll never have to work a day in your life.” Well, they’re half-right. The best jobs and businesses really are the ones that you enjoy working on AND bring in money. However, they still take work. Most people gloss over that latter bit. Take podcasting,…

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