Serena Estrella

  • Four Signs It’s Time to Hire a Social Media Manager

    Four Signs It’s Time to Hire a Social Media Manager

    Marketing in modern times involves establishing and building a social media presence – and for obvious reasons. Aside from its accessibility (putting up a social media account is easy – and free), you can reach millions of people in just a matter of seconds.  This development made it easier and more affordable for more businesses…

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  • How (And Why) to Build A Strong Rest Ethic

    How (And Why) to Build A Strong Rest Ethic

    Yep, you read that right. Our culture has long valued a strong work ethic, and that’s great. But while it’s important to function well and give your best, it won’t be possible to do that for long if you’re burning the candle at both ends. Hence, the need for a strong rest ethic. Studies show…

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  • Four Useful Policies to Regulate Remote Work Romance

    Four Useful Policies to Regulate Remote Work Romance

    Fun fact: Barack and Michelle Obama met each other at work, as well as Bill and Melinda Gates.  However, these famous personalities aren’t the only ones who got bitten by the office love bug.  A recent study showed that a whopping 89 percent of employees admitted to being attracted to their coworkers. Meanwhile, 58 percent…

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  • 12 Tips For Surviving WFH With Your Partner

    12 Tips For Surviving WFH With Your Partner

    Work is stressful enough. Throw in a romantic relationship, and things get even more complicated.  I know what you’re thinking. Who in their right mind would do that? Well, like it or not, having to work alongside your partner is also part of the #NewNormal.  Aside from the increasing number of remote workers, there’s also…

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  • Resume Fraud is Costly. Here’s How You Can Avoid It When Hiring Remotely

    Resume Fraud is Costly. Here’s How You Can Avoid It When Hiring Remotely

    The staff you hire can make or break your company. The right people in the right roles can be all that’s standing between where your company is now and where it could – and should- be.  However, as any business owner who’s ever had to hire people knows, finding the right people is easier said…

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  • Five Reasons Why Every Company Should Invest in Business Writing

    Five Reasons Why Every Company Should Invest in Business Writing

    A good writer can take you places. With just a single paragraph, you could find yourself in another country or experiencing a new culture. That’s what a good story does: connect with its readers and make them feel part of something exciting.  However, writing isn’t just exclusive to fiction. It also plays a crucial part…

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  • Five Ways Social Media Can Positively Impact Your Business

    Five Ways Social Media Can Positively Impact Your Business

    Social media plays an important role in relationship-building. (Duh.)  Seriously, though, there’s no denying how it changed the way we communicate, especially with our loved ones. So much so that even the most social media-shy among us have long joined the bandwagon. How else will they stay in touch with everyone else otherwise? And as…

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  • Five Do’s and Dont’s When Managing Remote Workers

    Five Do’s and Dont’s When Managing Remote Workers

    Being a department head or team leader can be a badge of honor. However, it’s not all glitz and glamour either.  If you’re a business owner or a manager, you know what I’m talking about. Leading different teams can be both rewarding and challenging. After all, you have to supervise people from different cultures and…

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  • Six Steps for Innovating Remotely

    Six Steps for Innovating Remotely

    Netflix changed the way we stream movies. Amazon transformed how we shop. And Facebook revolutionized  how people around the world connect with each other.  What do they all have in common? Each one of them successfully challenged and shook up the status quo. They all innovated. And so should you. Innovation In The New Normal …

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