Serena Estrella

  • When to Outsource Customer Service (And the One Time You SHOULDN’T)

    When to Outsource Customer Service (And the One Time You SHOULDN’T)

    I’ve always thought of customer service representatives as unsung heroes. They work long hours, have to troubleshoot issues and soothe irate customers at once, and are often on the receiving end of (undeserved) ire. The job’s definitely note easy, and it takes a great deal of time, effort, and patience. So, it’s only natural that…

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  • Three Outsourcing Options for Marketing (And When to Use Them)

    Three Outsourcing Options for Marketing (And When to Use Them)

    Digital marketers are among the top ten most in-demand remote positions, and with good reason. Even the best product or service in the world won’t sell unless it’s placed in front of the right customers. With e-commerce on the rise, a killer digital marketing plan can level the playing field between SME’s and bigger companies. …

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  • Five Things You Should NEVER Outsource

    Five Things You Should NEVER Outsource

    I know, I know. That’s such a weird title for a blog article on a website like ours. But bear with me.  If you’ve been following this blog for a while, you probably know all about the benefits of outsourcing. It saves you money, expands your talent reach exponentially, and gives you instant access to…

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  • Beyond 2020: Top Ten Outsourcing Trends

    Beyond 2020: Top Ten Outsourcing Trends

    For all the havoc that 2020 wreaked on the world (major understatement), it did have a silver lining, particularly for the outsourcing industry. With so many businesses struggling to stay afloat amidst lockdowns all over the world, cost efficiency became paramount. Social distancing requirements also effectively forced many companies to adopt a work from home…

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  • Should Remote Workers Be Paid Based On Their Location Or Their Skill?

    Should Remote Workers Be Paid Based On Their Location Or Their Skill?

    I hope I don’t get fired for writing this article. Kidding, of course. The truth is, the question about proper compensation in remote work has long been hotly debated. Only then, it was easy to overlook the issue since the work from home model isn’t as pervasive as it is now. 2020 really did turn…

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  • Vaccine Passports Could Be Required For Travel For The Next Four Years: How Outsourcing Can Help AU Travel Companies Cope

    Vaccine Passports Could Be Required For Travel For The Next Four Years: How Outsourcing Can Help AU Travel Companies Cope

    As an introvert, it wasn’t so difficult for me to adjust to life in quarantine.  If there is one thing I miss about life pre-lockdown, however, it’s travel.  Don’t get me wrong. I’m very thankful for still having a job, a roof over my head, and the ability to afford basic necessities and even quite…

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  • Seven Ways Outsourcing Can Help You Scale Your Marketing Efforts With Less Risks

    Seven Ways Outsourcing Can Help You Scale Your Marketing Efforts With Less Risks

    Like it or not, marketing is key to any business, especially if you want to scale. No matter how amazing your product or service is, no one’s going to buy it if you don’t get the word out. The thing is, many business owners struggle with marketing. A lot of them have great ideas or…

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  • How Does Outsourcing Back-Office Functions Benefit Logistics Companies?

    How Does Outsourcing Back-Office Functions Benefit Logistics Companies?

    The other day, we talked about the most popular back-office functions that logistics companies tend to outsource. Since that’s largely the “how” behind this process, today, we’ll talk about the “why.” So, why do logistics companies outsource their back-office functions? Isn’t the workforce at home sufficient? What about security concerns? You would be sharing sensitive…

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  • Ten Ways To Celebrate Your Remote Workers On Employee Appreciation Day

    Ten Ways To Celebrate Your Remote Workers On Employee Appreciation Day

    Today, 2 March, is Employee Appreciation Day. As any entrepreneur worth their salt knows, a strong, productive workforce is the backbone of any company. And happy, appreciated workers generally become strong, productive workers. Now, it’s easy enough to do this in the traditional workplace. You order pizza for everyone, end work early, and perhaps give…

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  • Seven Back Office Functions That Logistics Companies Are Better Off Outsourcing

    Seven Back Office Functions That Logistics Companies Are Better Off Outsourcing

    It’s almost impossible to talk about the growth of the e-commerce industry without the logistics industry. After all, it’s the latter that fulfills the promise of the former. In Australia, for instance, e-commerce is currently on a tear. Last year, as many as 33% of Australians ordered goods from abroad online. Given how the pandemic…

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