Serena Estrella
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2020’s Top Countries For Outsourcing
There is a huge debate about which country rules outsourcing. Usually, the two major contenders are India and the Philippines. I myself was born and raised in the Philippines, so it’s pretty obvious which side I’m on, eh? But I digress. The thing is, the answer to that question depends on who you ask. And…
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AU Is Facing A Shortage of Digital Workers By 2025: Here’s How Outsourcing Can Address The Gap
As if you needed more proof that the age of the digital economy is upon us, right? Seriously, though. 2020 may have forced companies the world over into adapting digital practices for both workplace and marketplace. But such a shift was inevitable. The pandemic simply sped things up. And now, we’ve got the numbers to…
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The Lowdown On Facebook’s AU News Ban (And What It Could Mean For Your Business)
Ever since the pandemic started, my family temporarily stopped its newspaper subscription. Not that I noticed. For quite some time now, I’ve been getting my news updates online. Often, I get them faster than my parents, who usually get theirs from the papers. However, if you’re based in Australia (which you probably are if you’re…
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Three Core Values To Guide Your Decision Making During A Crisis
It seems like 2020 was just one huge crisis after another, right? First, there were the bush fires. Then there was covid-19. (Honestly, do I need to say anything more?) And for you small-medium businesses out there, I’m sure you’ve had your work cut out for you. From figuring out how to transition online to…
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In A Nutshell: Outsourcing Statistics
Like it or not, outsourcing is here to stay, especially after the global dumpster fire that was 2020. Oh, and in case you’ve stumbled across this article by mistake, let me give you a quick refresher. Outsourcing is the process of contracting certain business processes to external parties. These may involve domestic or offshore partners.…
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Top 8 Tips For Running Successful Chinese New Year Promotions in 2021
Valentine’s Day might be huge, but Chinese New Year is also pretty up there. Celebrated by billions of people the world over, Chinese New Year is just as huge a marketing opportunity as any Western holiday. In Australia, for instance, over 1.2 million people consider themselves to have Chinese ancestry. Successfully engaging with even just…
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Seven Valentine’s Day Promotions for Your Online Business
Love it or hate it, Valentine’s Day is good for business. (Gosh, I can almost see my three readers rolling their eyes as I type this.) Consumer spending on this holiday amounts to billions of dollars in the US alone, where over half of the adults plan to celebrate in some form. And with online…
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Three Remote Work Principles Set to Change the Work Place Forever
I’ve been working remotely, part-time and full-time, for the past eight years. Up until recently, I’ve always had to explain what I do. “Work from home? How does that work?” “Ah, you work from home? (Translation: That means you probably loll around in your pj’s all day looking up memes, right?)” And 2020 happened. With…
