Serena Estrella
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4 Science-Backed “Switches” To Help You Sell Just About Anything
Sure, marketing is an art. But did you know that the world’s most renowned marketers actually view marketing as a science? So while some of the most viral marketing campaigns are showcases of creative talent, it also happens to be heavily backed by research. Thanks to the metrics from endless testing, marketing experts have a…
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How Jeff Bezos’ Habit of Writing Things Down Can Make You More Effective
They say that if you want to get good results, copying successful people’s best practices is a great way to start. So, let’s take a look at one of Amazon founder Jeff Bezos’ work habits. Before his team meets to discuss new products or ideas, Bezos would require an executive to prepare a six-page memo…
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Six Things Exceptional Bosses Constantly Tell Their Employees
Inspiring your team to do better can be an uphill climb. Most often, it takes bonuses and additional compensation or similar monetary perks. But did you know that motivating your team doesn’t necessarily have to cost anything? Great communication can make quite a huge difference. Especially when it stems from understanding what motivates your employees…
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Tired of Constantly Feeling Overwhelmed? Here’s a Brutal Truth You Need to Accept
These days, 24 hours seem insufficient for most of us. It always feels like there are too many meetings to attend, deadlines to beat, and projects to develop even in the midst of a pandemic. As a result, we constantly feel overwhelmed. While productivity apps and project management tools help us prioritise, they don’t exactly…
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Four Steps to Motivate Your Gen Z Remote Workers the Right Way
Prior to the pandemic, companies boasted posh offices and fancy perks. These included prime locations in business districts, international travel, and state-of-the-art facilities. Back then, these perks were in place to attract top talent. Now, it seems that people are after different perks, namely blended and remote work and companies are obliging. Rather than invest…
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Want to Motivate Your Team? Here’s What You Should NOT Do (And What to Do Instead)
Contrary to popular belief, you can’t exactly motivate someone. You can say all the right words but at the end of the day, they still have to choose to be motivated. Incidentally, this is what many employers get wrong. Leaders think that being generous with praises (and even compensation) is enough motivation. And these help,…
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Here’s How IT Can Help HR Win the Talent War
For the longest time, human resource (HR) departments single-handedly dealt with all staff-related concerns. Hiring, training, monitoring, disciplining, dismissing, and so on. However, when the pandemic broke out, a new department suddenly had to come in and help them out: IT or information technology. As millions of employees had to work at home, IT teams…
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Four Ways Outsourcing Can Help Working Mums Stay Sane
Working moms are constantly under pressure. Every day, they juggle professional and personal responsibilities – and are expected to give their 100 percent to both. Can you imagine how insane that is? Fortunately, there’s a way to make things a little easier. Working women are rediscovering smarter ways to accomplish their tasks. Since one can…
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Four Interview Questions to Help You Shortlist Job Applicants Faster
Competition among SME’s anywhere has never been tougher. And these days, if you want to get ahead, you need to hire good people. But finding – and attracting -top talent can be tricky. They don’t exactly show up on interviews with labels on their shirts that say, “Top Pick.” And if you do manage to…
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Here’s a Simple Strategy for Eliminating Unnecessary Meetings
Whether you’re in a hybrid setup or a fully remote setting, there’s one thing we can all agree on: too many meetings could have been emails instead. You know what I mean. From meetings called to plan for another meeting to those that merely synthesize the previous one, we could all do with calling for…