Serena Estrella
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The Who’s and How’s of Building a Good Remote Network
Building relationships is an important aspect of any business. Through meaningful connections, you get to build a useful network and eventually, find more business opportunities. However, cultivating meaningful interactions can be challenging in a remote environment. Or are they? According to some of the leading experts in the industry, building relationships remotely is achievable –…
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Here’s Why Remote Work Is an Equaliser for Many LGBTQ Employees
Remote work is an equaliser. It brings together people from all walks of life regardless of location or culture. More importantly, it provides equal opportunities for skilled professionals, no matter their gender or orientation. For members of the LGBTQ community, workplace inclusion is a non-negotiable. It would be hard to produce quality output in a…
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What’s a Chief Remote Work Officer – and Why Do You Need One?
Two years into the pandemic and lots of companies have already adopted either a fully remote or a hybrid work arrangement. However, the challenges don’t end after the transition. Once your team starts working remotely, significant issues will come up. For instance, how will you make the WFH setup sustainable in the long run? What…
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Four Reasons to Cultivate an International Workforce
With the increasing popularity of remote work, most companies around the world have already established their own WFH policies. The next step then is to go ahead and cultivate an international workforce – if you haven’t already. Since the pandemic, more organisations have been more open to the idea of adding international employees to their…
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Three Tips To Remember When Expanding Your Remote Team
On the list of this pandemic’s silver linings, remote work would definitely be up there. Not only did it help businesses continue to survive, but it also revealed a more flexible way of life for most people. Hence, it’s no surprise that remote work is here to stay. However, transitioning to a WFH set-up still…
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Six Most Common Indirect Advertising Activities (And How Indirect Marketing Can Help Grow Your Business)
Yesterday, we talked about direct marketing activities. So, today, we’ll talk about the same for indirect advertising, also known as indirect marketing. Maybe you’re asking, “What is an example of indirect marketing?” Unlike direct marketing, where you try to promote or sell a product or service directly to your target customer or audience, indirect marketing…
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5 Most Common Direct Marketing Activities (And How They Help Your Business Grow)
Sometimes, the direct approach is the best. Sure, indirect marketing approaches such as optimising your SEO can help grow your business steadily and sustainably. But let’s face it, your company still needs steady cash flow. Sometimes, you just need to make a sale (or several). This is where direct marketing comes in. Instead of going…
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Establishing a Wellness Program for Remote Workers? Here Are Six Ideas To Get You Started
Many companies already had robust wellness programs in place even before the pandemic. Think ergonomic furniture, nap pods, or even office gyms. However, these weren’t exactly useful when most of us had to pivot to remote work. But with long-term isolation and recurrent lockdowns giving rise to more mental health issues, wellness programs are as…
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Here’s Why Your ‘Invisible’ Employee Is Actually Your Most Valuable One
Employers value proactive and collaborative workers, that much is certain. Who wouldn’t like working with people who are participative and productive? But sometimes, managers struggle to silence those who won’t stop talking. Then again, they’re equally critical of employees who often stay quiet unless called upon. Sure, we want to see everyone participating, but there…
