Serena Estrella
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Slow Internet? Here Are Tips to Cope – and Still Ensure Remote Work Success
Remote work has become an indispensable part of just about every workplace. Quite a few organisations survived and even thrived during the pandemic because of it – and employees, in particular aren’t keen on giving it up. However, while it comes with undeniable benefits, remote work isn’t without its challenges. One is that a slow…
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Direct Marketing Strategy: Benefits and Challenges
Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared to the indirect approach, direct marketing addresses your audience, well more directly. Here, the purpose is crystal clear: you’re out to generate new business, to…
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Indirect Marketing: Benefits and Challenges
Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be – if they’re aware of it, that is. While there are many marketing strategies, you can’t just randomly pick one and hope for the best. The right marketing strategy will depend on your budget,…
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Here’s Why You Don’t Need to Be Well-Liked to Be a Good Leader
When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports like you, they’re more likely to go above and beyond for you. And if you’re a business owner, that’s to your advantage. However, while Sanders…
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Five Tangible Steps to Create a Safe Workplace for Your LGBTQ Employees
Even though we’re generally more tolerant and accedpting of the LGBTQ community these days, they still continue to experience discrimination in the workplace. In fact, a 2018 Human Rights Campaign study reported that 46 percent of LGBTQ workers remain closeted at work. Worse, more than half or 53 percent of the respondents reported hearing offensive…
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Here’s What the Experts Have to Say About the Challenges (Opportunities) of an Increasingly Tech-Driven Future
Technology has long been an indispensable part of life. Everyone relies on digital devices for work, education, business, and practically everything else these days. And now, almost a thousand innovators, researchers, and experts share the universal view that our relationship with technology will continue to get closer as we become a more digitised world. What…
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Four Tips for Improving Security in A Remote Setting
Since 2020, many businesses have already adopted a fully remote workforce. Hence, they started adding more remote positions and some even offer WFH as a signing bonus. However, we need to address a few lingering issues before one dives straight into a remote working set-up. For instance, one of the biggest questions that entrepreneurs grapple…
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A Step-by-Step Guide to Addressing Poor Employee Performance
Being a leader is empowering, but it’s also a huge responsibility. And one of the most unpleasant tasks that come with the job is addressing your subordinates’ poor work performance. Whether you’ve been running your own company for the last 25 years or have just started a year ago, dealing with underperforming employees will always…
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Four Leading Indicators of Stress and Burnout -and How to Address Them
Remote work provides a lot of benefits for employers and employees alike, such as increased flexibility and productivity. On the down side, there’s also Zoom fatigue, blurred work-life boundaries, and in the worst case scenario, burnout. And stress and burnout result in demotivated, demoralised, and unproductive workers. However, it’s not enough to merely react to…
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Five Surprising Ways Remote Work Can Benefit Your Health
Working from home can potentially save you time and money. But did you know that it can also help save your health? (Provided that the right boundaries are in place, of course.) There are many advantages that accompany a WFH setup, the most obvious ones being its cost-effectiveness and inherent flexibility. However, another one would…