Serena Estrella
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Adopting a Hybrid Work Model? Here’s What You Should Bear in Mind
The office is where we go to work. Up until recently, that is. During the pandemic, companies were forced to adopt remote and hybrid models which paved the way for remote work to go mainstream. Fast forward to the present, and now, both hybrid and remote work set-ups are much sought after. In fact, recent…
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8 Strategies to Help You Find (and Keep) Rock-Star Employees
Building a business is no walk in the park. Neither is finding rock-star employees who can help you grow and expand your company. Fortunately, there are quite a few effective strategies for identifying, hiring, and keeping employees with that elusive “it” quality. Let’s take a look: Dig Deep Into Their Life Experiences Resumes or CV’s…
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Five Best Practices to Encourage Customers to Leave Good Feedback for Your Business
Consumers use the internet to do anything. They go online to find, compare, and acquire products and services, hot talents, and even hotter dates (though that’s for a completely different website entirely). What does this mean for your business then? According to a recent report, over two-thirds of consumers read online reviews before trying out…
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What Is Referral Marketing and How Can You Use It To Grow Your Business?
Marketing helps promote your business. However, nothing beats word of mouth marketing. That’s when others promote your products and services for you. While sharing personal experiences and preferences might seem normal, it’s a different matter for business owners. Such things can have a huge impact on brands and organizations. Done right, it can catapult a…
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4 Anti-Spam Rules You Should Know About
Crafting an effective marketing message can be tricky. It’s also especially frustrating if it just lands directly into your recipient’s spam folder. Yikes. But aside from ensuring that your recipients actually read your messages, they also shouldn’t violate spam laws under the Spam Act 2003 and/or the Spam Regulations under Australian law. Hence, before you…
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Five Ways to Settle Conflicts in a Remote Work Setup
On-the-job conflicts happen regardless of the work setup. Hence, leaders in the new normal must know how to address arguments that can occur over emails, texts, and other channels. According to a recent study, a whopping 81 percent of professionals have experienced some form of conflict in a remote work environment. Meanwhile, almost half or…
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How to Handle Five Types of Difficult Remote Employees
It’s always inspiring to work with driven and dependable employees. While the vast majority of remote workers are such, you’re bound to run into difficult people at some point, and that’s normal. We’re talking about lazy, insecure, and/or obstinate individuals. When faced with these sorts of employees, you can either try to find a resolution…
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Direct and Indirect Marketing: Key Differences and Common Types
Marketing is an essential part of every business, whether we’re talking about a well-established organisation or a startup. Hence, it helps to categorise marketing activities based on your market and target. Types of marketing, in short.
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Four More Indirect Marketing Activities You Can Implement in Your Business
Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first. As we discussed in a previous article, marketing has two forms – direct and indirect. If you’re after fast and measurable results, the former is the best way to do it.…
