Serena Estrella
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5 Ways To Prevent Your Rock Star Employees From Jumping Ship
Having smart, talented people on your team is always an advantage. However, amidst the ongoing talent war and the Great Resignation, the last thing you need is your top employees getting snapped up by your rival companies. Ugh. Fortunately, there’s a way to find out whether your star employee is seriously considering another offer. And…
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4 Simple Ways To Promote Your Small Business Online for Free
Entrepreneurs running a small business often face an uphill climb. Aside from constantly having to stretch limited resources, it can be challenging going against big players in the industry. Fortunately, any business can thrive when it combines a clear goal with a great marketing strategy. While marketing may take time (and often requires a budget),…
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Here’s How Exceptional Leaders Use the ‘Immediate Impact Rule’
Running a business doesn’t just require skills. You must also possess a high level of emotional intelligence. For instance, most people believe that “it’s better to have loved and lost than never to have loved at all.” However, exceptional leaders will tell you otherwise. They believe that it’s better to not have lost in the…
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4 Steps for Bouncing Back From a Marketing Campaign Failure
Despite months of planning and brainstorming, a seemingly brilliant marketing plan can fall flat as soon as it’s launched. And no one is immune to such an epic fail, not even the world’s most successful brands. Hence, if you find yourself with disappointing returns or worse, facing backlash due to a marketing blunder, here are…
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5 Ways to Avoid Hiring a Toxic Employee
We’ve always talked about how to find (and retain) a rockstar employee. What company wouldn’t welcome such talent with open arms, right? However, if you find it challenging to do that, there’s an alternative that can also do wonders for your organisation. That’s to avoid hiring toxic employees. Research shows that one toxic employee wipes…
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What Makes a Great Leader? (Hint: It’s Not Your Title)
There’s so much more to being a leader than a title. It entails sacrifice, hard work, and dedication. More importantly, it boils down to who you are at the core. However, many managers forget how to be a good leaders. Instead, they focus on the status it brings them – and become obsessed with prestige…
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The Hourglass Method AKA How To Say No Effectively
Business leaders have to be decisive. You need to know how to ask for what you want- and express what you don’t want. In no uncertain terms While the latter may be difficult, it’s highly necessary. Saying no saves you time, energy, and focus. More importantly, it helps build respect and establishes boundaries between you…
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Eight Practical Ways To Reduce Remote Work Fatigue
Remote work has transformed the world in just two short years. It changed where we work and how we work. Today, working from home is basically synonymous to working from anywhere. However, it’s not without its challenges and drawbacks. Without proper time management, the remote workplace can leave you feeling even more stressed and exhausted…
