Business and Beyond
-
4 Simple Ways To Promote Your Small Business Online for Free
Entrepreneurs running a small business often face an uphill climb. Aside from constantly having to stretch limited resources, it can be challenging going against big players in the industry. Fortunately, any business can thrive when it combines a clear goal with a great marketing strategy. While marketing may take time (and often requires a budget),…
-
Here’s How Exceptional Leaders Use the ‘Immediate Impact Rule’
Running a business doesn’t just require skills. You must also possess a high level of emotional intelligence. For instance, most people believe that “it’s better to have loved and lost than never to have loved at all.” However, exceptional leaders will tell you otherwise. They believe that it’s better to not have lost in the…
-
4 Steps for Bouncing Back From a Marketing Campaign Failure
Despite months of planning and brainstorming, a seemingly brilliant marketing plan can fall flat as soon as it’s launched. And no one is immune to such an epic fail, not even the world’s most successful brands. Hence, if you find yourself with disappointing returns or worse, facing backlash due to a marketing blunder, here are…
-
Five Best Practices to Encourage Customers to Leave Good Feedback for Your Business
Consumers use the internet to do anything. They go online to find, compare, and acquire products and services, hot talents, and even hotter dates (though that’s for a completely different website entirely). What does this mean for your business then? According to a recent report, over two-thirds of consumers read online reviews before trying out…
-
What Is Referral Marketing and How Can You Use It To Grow Your Business?
Marketing helps promote your business. However, nothing beats word of mouth marketing. That’s when others promote your products and services for you. While sharing personal experiences and preferences might seem normal, it’s a different matter for business owners. Such things can have a huge impact on brands and organizations. Done right, it can catapult a…
-
4 Anti-Spam Rules You Should Know About
Crafting an effective marketing message can be tricky. It’s also especially frustrating if it just lands directly into your recipient’s spam folder. Yikes. But aside from ensuring that your recipients actually read your messages, they also shouldn’t violate spam laws under the Spam Act 2003 and/or the Spam Regulations under Australian law. Hence, before you…
-
Direct and Indirect Marketing: Key Differences and Common Types
Marketing is an essential part of every business, whether we’re talking about a well-established organisation or a startup. Hence, it helps to categorise marketing activities based on your market and target. Types of marketing, in short.
-
Four More Indirect Marketing Activities You Can Implement in Your Business
Entrepreneurs typically develop products and services so they can eventually sell them. Before they can do so, however, they need to market these first. As we discussed in a previous article, marketing has two forms – direct and indirect. If you’re after fast and measurable results, the former is the best way to do it.…
-
Direct Marketing Strategy: Benefits and Challenges
Last time, we talked about indirect marketing and how it can be beneficial for your business. And now, let’s look at the other end of the spectrum: direct marketing. Compared to the indirect approach, direct marketing addresses your audience, well more directly. Here, the purpose is crystal clear: you’re out to generate new business, to…
