Business and Beyond
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Indirect Marketing: Benefits and Challenges
Marketing is an indispensable part of every business. Your product is only as good as how people perceive it to be – if they’re aware of it, that is. While there are many marketing strategies, you can’t just randomly pick one and hope for the best. The right marketing strategy will depend on your budget,…
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Here’s Why You Don’t Need to Be Well-Liked to Be a Good Leader
When your employees like you, does it make you a good leader? Not necessarily. Tim Sanders, the author of The Likeability Factor, posited that when your colleagues and direct reports like you, they’re more likely to go above and beyond for you. And if you’re a business owner, that’s to your advantage. However, while Sanders…
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The Who’s and How’s of Building a Good Remote Network
Building relationships is an important aspect of any business. Through meaningful connections, you get to build a useful network and eventually, find more business opportunities. However, cultivating meaningful interactions can be challenging in a remote environment. Or are they? According to some of the leading experts in the industry, building relationships remotely is achievable –…
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Six Most Common Indirect Advertising Activities (And How Indirect Marketing Can Help Grow Your Business)
Yesterday, we talked about direct marketing activities. So, today, we’ll talk about the same for indirect advertising, also known as indirect marketing. Maybe you’re asking, “What is an example of indirect marketing?” Unlike direct marketing, where you try to promote or sell a product or service directly to your target customer or audience, indirect marketing…
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5 Most Common Direct Marketing Activities (And How They Help Your Business Grow)
Sometimes, the direct approach is the best. Sure, indirect marketing approaches such as optimising your SEO can help grow your business steadily and sustainably. But let’s face it, your company still needs steady cash flow. Sometimes, you just need to make a sale (or several). This is where direct marketing comes in. Instead of going…
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Struggling to Manage Your Business Expenses? Here Are 8 Smart, Simple Strategies That Can Help
Small businesses always have to keep a tight rein on expenses. Hence, many entrepreneurs take on multiple roles just to cut down on hiring costs. However, multitasking can only do so much and isn’t sustainable at all. There are smarter ways to manage expenses without burning yourself out in the process. For instance, check out…
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Beyond “Regards:” Seven Ways to End Your Emails With More Aplomb
Written communication is the backbone of remote work. Sure, teleconferencing is more common these days, but anyone who’s ever worked remotely knows that the real work gets done over instant messaging and yes, emails. Besides, the old adage that some meetings should have been emails instead still holds true, unfortunately. Even in the age of…
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Four Mistakes To Avoid When You’re Running a Small Business
For most entrepreneurs, managing a business is equivalent to getting a real-life MBA. Running a small company, for example, teaches entrepreneurs invaluable lessons, resulting in a good blueprint of do’s and don’ts for running a bigger organisation in the future. Furthermore, many business owners often concede that their success wouldn’t be possible without significant failure.…
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Remote Work Is Changing The Rules: From In-Office to Remote Workplace
Work as we know it will never be the same. These days, schedules are more flexible, and some organisations have even opted for a four-day work week, offering remote work shifts at least once a week. Employees work from home, or choose to do so if the option’s available to them. One thing is certain:…
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4 Science-Backed “Switches” To Help You Sell Just About Anything
Sure, marketing is an art. But did you know that the world’s most renowned marketers actually view marketing as a science? So while some of the most viral marketing campaigns are showcases of creative talent, it also happens to be heavily backed by research. Thanks to the metrics from endless testing, marketing experts have a…